Why Whole Soul Wellness Yoga?
Have you ever wondered what is behind the name of a business? Some names in the past were clearly chosen to be found first in the phone book, like A1 Cleaning or AAA Lawn Care. Then there are the businesses named after a beloved dog, I can think of three of those in our tiny little community alone.
When I was pondering what to call this new business of mine I thought a lot about what it was I wanted to offer that was different and how I might use a name to narrow a kind of big concept into a few words. Luckily, in my training as a scientist I learned to be clear and concise, and I hope that comes across in the name I landed on.
The yoga part of the name is obvious, so let’s talk about the wellness portion of the name. I ran some name options across many friends and colleagues and the common suggestion was what about Whole Soul Yoga & Wellness. It is after all common to see names like ABC Yoga & Wellness or My Favorite Dog Yoga & Wellness. Those businesses usually offer yoga classes, maybe have a boutique store, offer one:one yoga classes and offer other types of treatments such as massage or reiki.
In my case, I did not want to separate the word yoga from wellness, I wanted to specifically marry the two words together. The choice to put the word wellness before yoga was very intentional, as what I am passionate about offering truly is Wellness Yoga. Here are two definitions of wellness from dictionary.com:
1. the quality or state of being healthy in body and mind, especially as the result of deliberate effort.
Just a last note on the logo…I began the process with five circles for the five layers, and that just became too complicated. So I narrowed it down, we often speak about yoga as a mind, body and spirit practice, and that is what those circles represent. They are overlapping as a reminder that although we separate these different aspects out, we know that they are all intertwined and always working together.